The Persuasive Viking

As GoDaddy did in the past post, it is time for Snickers to be judged by the scripting mash up. This commercial may seem mindless and aggressive, but beneath that soft exterior are the in depth workings of persuasive techniques and marketing tools. With some consideration, one may find a surprising level of thought and effort put into hooking a viewer.

Also, this commercial is a commercial marketing against itself. It is pushing dark chocolate, inevitably battling the standard snickers bar in a duel for consumer glory. Granted, all the money will go to Snickers regardless, but they risk an internal see-sawing of product dominance by advertising purely from a DARK perspective. Consider: Does the 'self competitive' nature of this commercial influence the angle of persuasion taken by advertisers? (In this case, aggression and mindless humor are two strong themes to keep in mind.)
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SCENE #1: ESTABLISHING SHOT - OUTSIDE A GAS STATION. VIKING IS FILLING UP CAR WITH GAS, ANOTHER MAN STANDS AT THE PASSENGER DOOR. PILGRIM WALKS TOWARDS THEM WITH A PLASTIC BAG.

Viking grunting melodically.

Pilgrim's footsteps.

Passing cars and wind.

Pilgrim: Hey guys, they were out of Snickers.

SCENE #2: CLOSE UP SHOT - VIKING'S FACE, SOON BEGINS TO TWITCH AND SNARL IN ANGER. HE THEN GRABS A GARBAGE CAN.

Passing cars and wind cont.

Viking: Nooooooooooooo...

SCENE #3: FULL SHOT - VIKING AND PILGRIM. VIKING HURLS THE GARBAGE CAN AT A CAR ACROSS THE GAS STATION. GARBAGE SPILLS ONTO THE PAVEMENT.

Passing cars and wind cont.

Garbage can thumps into car.

Viking: ...ooooooooooo!

Pilgrim: But, uhm...

SCENE #4: CLOSE UP SHOT - PILGRIM, HE GRABS A DARK CHOCOLATE SNICKERS BAR FROM THE BAG AND HOLDS IT UP.

Passing cars and wind cont.

Pilgrim: ...I got these Snickers dark bars with dark chocolate instead.

SCENE #5: FULL SHOT - VIKING, PILGRIM, AND CARS. VIKING GRABS ANOTHER GARBAGE CAN AS HE YELLS, QUICKLY HURLING IT AT THE SAME CAR. GARBAGE LITTERS THE PAVEMENT.

Passing cars and wind cont.

Garbage can thumps into car.

Viking: Yaaaaaaaaaaaaaay!

SCENE #6: FULL SHOT - VIKING, PILGRIM, AND CARS. THE VIKING THEN EXCITEDLY GRABS THE DARK CHOCOLATE SNICKERS BAR, UNWRAPS IT ANXIOUSLY, AND TAKES A BITE. THE PILGRIM STANDS THERE PASSIVELY.

Snickers' wrapper crinkling.

Passing cars and wind cont.

SCENE #7: PITCH SCREEN, LARGE, ALL CAPITALIZED 'FEAST' WITH AN INTERIOR VIEW OF A SNICKER'S BAR AS A BACKDROP. 'SNICKERS DARK' LOGO AND WEBSITE AT THE BOTTOM OF THE SCREEN.

Viking grumbles heartily, presumably with a mouth full of Snickers.